Webinars
A Newbie’s Guide to Mastering the World of Webinars
Going by the Oxford Dictionary, a webinar is simply “a seminar conducted online”. However, by the way of explanation it can also be defined as an online event where a speaker or group of speakers give a presentation to the audience and engage via polls, surveys, questions etc.
What is webinar essentially?
A webinar is currently the most essential piece of artillery in the warfare of content marketing. Or if you like to think of it as a game of chess – it may be considered as an all-powerful piece on the board that has got all the right moves. You just need to use it strategically. And to do so, you need to have a better understanding of this term.
Going by the Oxford Dictionary, a webinar is simply “a seminar conducted online”. However, by the way of explanation it can also be defined as an online event where a speaker or group of speakers give a presentation to the audience and engage via polls, surveys, questions etc.
Here are the main reasons why you should host a webinar
- A new webinar means inviting a whole new database of people interested in your content, and indirectly in your brand.
- These webinars are the perfect way of establishing yourself as an industry expert. Your target audience will see you as a reliable information source that can take up their doubts and give right answers.
- The recordings of your all webinars help you back your expertise.
- Through them, you get to set your brand voice, raise brand awareness and explore new branding opportunities with them.
Workings of a successful webinar
A webinar works only if it has been thoroughly worked upon. The three human roles essential in making a webinar as engaging as possible are – at least one presenter, organizer and attendees. The presenter delivers the content, whereas the organizer works behind-the-scenes to regulate the flow of the event.
For your advantage, we have given here a checklist of six tasks you need to complete before proceeding with the webinar.
